Head of Design
8/19 - 12/21
Parsable provides procedure (“checklist”) authoring, tracking, and documentation features for a wide variety of industries. I led product team responsible for the design of Web-based authoring platform and the mobile job completion application suite.
Rearchitected the Parsable platform ▸ to align features with client roles and use cases. This substantially increased usability and client satisfaction.
Created new new branding system ▸ in support of funding efforts.
Grew team from two to seven. Hired five UX designers in one year, including experts on accessibility, design systems, and healthcare procedure management.
Fully-integrated UX design milestones into development Agile/JIRA processes and roadmap.
Designed and wrote presentation materials which helped close a $60 million funding round.
Digitizing procedures
Many, if not all, businesses rely on checklists to track everything from facility cleanliness to machine maintenance to regulatory compliance. Parsable clients’ checklists were typically five to ten pages long and contained 50-100 steps.
This is the first page of a typical client checklist.
The Parsable connected work platform allows facility managers to write digital checklist procedures. These are distributed to workers who view and complete them on various mobile devices.
Product re-alignment and increased usability
When I joined, Parsable had a robust feature set but clients were very, very confused about how to use the platform. I interviewed clients and found that the main Parsable experience was centered around authoring, whereas their existing procedures had three general roles: people, authoring, and executing.
A traditional client checklist workflow
I rearchitected the existing mobile and Web feature sets to align with clients’ workflows and roles.
Funding deck
Early-stage companies like Parsable have no brand to speak of. Therefore, a cool logo and thoughtful content are needed to start building a brand in the minds of future customers. And since a product designer is often the first creative person hired, that person (i.e. me) will often take the first stab at a branding system.
Early-stage companies like Parsable also have a need for money while they build their business. Working with C-staff, I used marketing skills learned at Apple to distill Parsable’s product value into a pitch deck that was used to secure $60 million in funding.
