Senior Design Director, ARTIK
Senior Marketing Manager, ARTIK
8/16 - 3/19
Led in-house hardware and software R&D team to promote ARTIK, Samsung’s IoT module line. Managed ARTIK marketing, trade show, and sales materials.
Designed TUNE ▸ , a working prototype smart speaker in less than six months with integrated voice assistance, touchscreen, and mechanical interfaces for $220K. Prototype was demoed at CES 2017.
Wrote, designed, and managed content and design for all IoT platform marketing efforts, sales collateral, and trade shows.
TUNE smart speaker
I was a senior design director at ID8, Samsung’s in-house Internet of Things (IoT) innovation team. I designed the user experience for TUNE (not the industrial design), a prototype smart speaker which incorporated a mechanical navigation wheel (akin to the original iPod ID), on-screen touch interface, and voice interactions. TUNE was demoed at CES 2017 as part of the Samsung ARTIK IoT presence.
Voice interaction design
Hands-free voice interaction was critical to the TUNE interaction model. Given TUNE was positioned as a high-quality entertainment device I emphasized as many different ways a user could request music as possible when designing the voice syntax spec.
It’s interesting to note how a detailed voice syntax spec is not dissimilar to a narrow AI training model. VIEW FULL SPEC▸
Tune voice commands (5% of total command list)
Touch and hardware interaction design
Touch and mechanical controls provided additional context and options when integrated with a voice-driven UX. The final interaction spec had to incorporate any combination of voice, touch, and hardware interactions. VIEW FULL SPEC▸
ARTIK IoT product marketing
ARTIK is a fully-integrated, production-ready IoT platform. Because of my Apple marcom experience, I was also made responsible for creating presentations, brochures, trade show materials, and online content that describe the ARTIK end-to-end platform architecture and its business benefits.
